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Today, the team behind the Baseline Protocol – an enterprise focused blockchain projects pioneered by  by EY, Microsoft, ConsenSys, AMD and others that uses the public Ethereum blockchain announced support for integration with decentralized oracle provider Chainlink.

Baseline

Baseline

Credit: Baseline

The announcement represents an important milestone for both the baseline protocol as well as Chainlink as they both attempt to make inroads into the enterprise adoption of public blockchain.

The Perception Problem With Public Blockchains

Corporates have not materially adopted public blockchain networks in large numbers and that is becoming an issue for the credibility of the technology.

While enterprises — who are conservatively minded entities, after all — will naturally take some time before adopting a new technology, many observers believe that we still should have had more adoption at this point. Especially given that we are now five years into existence of the Ethereum protocol, and influential organizations, such as Ernst & Young, Microsoft and Consensys have made significant investments to get the technology adopted.

Public networks may still get a pass given how paradigm breaking the technology could potentially be (and therefore requires additional careful-planning and experimentation), but they are increasingly on thin ice.

Where corporates have placed their toe in the water to experiment with the technology, it has predominantly been in the permissioned blockchain space on the understanding that these networks offer a more secure and reliable way of interacting between corporations than public chains do today.

To a certain extent, that is understandable — after all, public blockchain technology is fundamentally about providing full transparency of data to anyone, which is something of an anathema to a large corporate which can face material changes to their stock price and potential regulatory sanctions if privileged information was to leak.

Furthermore, public networks have also not done themselves many favors in establishing a level of confidence with enterprises that they are venues that align to the needs of a corporate for security, privacy and predicable operations.

From a would-be corporate adopter’s perspective, the public network space is littered with hacks, frauds and nefarious activity; whether it is the 51% attacks on public networks, smart contract vulnerabilities such as the DAO hack, the volatility of the price to conduct transactions on public networks, or the proliferation get-rich-quick schemes that so often end in tears.

That’s a lot for a would-be corporate to swallow, especially given how conservative large enterprises tend to be towards trusting third parties with the custody of their storage and computing resources. After all many businesses, especially in financial services, remain reticent to even adopt cloud technologies despite the fact that they can offer security and confidentiality then their own solutions in-house.

Corporates, it seems, prefer the solitude and safety solid and boring predictability of their private ERP systems, than the radical burning-man-esque free-for-all approach to data management that public chains appear to convey. And who would blame them.

But perceptions can be different from reality.

It’s All About The Baselining, And Certainly No Treble

Auditing giant Ernst and Young, enterprise software providers Microsoft and Consensus, and chip manufacturer AMD have sought to challenge that narrative through the launch of the Baseline protocol which melds the benefits of using a public network, with the need to keep corporate information locked away and secure.

Ernst & Young’s Paul Brody announced its support for the Baseline protocol at its annual blockchain event in March this year. This was accompanied with the usual fanfare surrounding announcements of this type.

EyEY launches Baseline protocol, an open source initiative for the public Ethereum blockchain

For Baseline protocol co-creator Jason Wolpert, part of getting adoption is about challenging some of the incorrect preconceived notions about what public blockchains are for.

Public networks are not — contrary to conventional wisdom effective as shared corporate information databases.

“Blockchains are terrible databases”, says Wolpert, Group Executive, Enterprise Mainnet Products and Technology at Consensys, who counts co-creating the permissioned distributed ledger hyperledger fabric as one of his many achievements in the space.

That’s something that has been well known to blockchain architects for years, but for some reason, as it has been translated into the layman’s language for consumption by non-technical corporate leaders, that point seems to have been lost. That is understandable – the difference between determining that participants have the same data vs. having a shared repository of data is a nuance that few understand.

Wolpert goes on to explain that far from being a shared repository of corporate data, blockchains are far better suited to the role of enabling corporates to synchronize their own privately held corporate records with trusted participants but in a way where neither the corporate data leaves the safety of their corporate systems, nor can an outsider be able to ascertain that they have a relationship with these other parties.

There is certainly a great need for enabling multiple companies to securely unify their records. Anyone who has had experience of chasing down a medical claim in the U.S.’s fragmented healthcare system can attest to how the various parties involved seem to have fragments of a whole picture, leaving it up to the patient to stitch the remainder together through multiple rounds of calls, faxes and e-mails. That type of dysfunction happens on a daily basis across large corporates across the world.

The Baseline protocol, according to Wolpert, is about ensuring that corporate data stores, whether they be ERP systems or other systems of records, remain being used for what they are meant for; keeping sensitive corporate data orderly and safe, while using a public blockchain network to augment what these systems are bad at; providing an assurance that every organization involved in a business transaction will be operating on the same set of information but without divulging anything about that data.

Through cryptographic techniques, this can be accomplished without ever necessarily publicly divulging corporate sensitive data.

That’s a vision echoed by Ernst & Young blockchain lead Paul Brody, who during our interview at the start of the year envisages a public blockchain based world where no corporate data is actually stored on a blockchain, with only markers being present that enable those with the requisite knowledge to validate that their corporate data matches their counterparty’s.

Chainlink Integration Opens New Business Opportunities

Whereas Baseline’s role is one of ensuring that data in secure stores within organizations remain synchronized, Chainlink — a decentralized data oracle provider that today announced their integration with the protocol — enables data to be incorporated from outside sources in a way that is verifiable.

That means that organizations, safe in the knowledge that through the Baseline protocol their data is aligned with their counter-parties, can then augment their shared data and transactions with outside data that they can trust.

That has the potential of unlocking some powerful business scenarios.

Take for example, parametric crop insurance, where an insurer will pay out insurance based whether a certain geography receives a certain level of rain-fall. Chainlink can provide access to trusted verified weather data, while Baseline can ensure that both organizations have certainty that they are operating with the same facts concerning the insurance policy, bank accounts for payouts and so forth.

Using Chainlink And Baseline To Incorporate Weather Data To Power Business Transactions

Using Chainlink And Baseline To Incorporate Weather Data To Power Business Transactions

Credit: Baseline / Chainlink

Echoing Wolpert’s theme of using technology for the job that it is best at, Sergey Nazarov, Co-Founder of Chainlink, explains how Chainlink provides Baseline users with a powerful tool for sourcing data”while Baseline excels at using blockchains as a shared system of record across multiple enterprise databases, Chainlink excels at making sure that those shared records are properly connected to all of the additional systems, including data and payment methods they need to do something truly useful.”

Chainlink’s tie up with the Baseline protocol is one of a number of recent announcements which have sought to demonstrate that the protocol has a broader applicability than decentralized finance, which is the area that the protocol is based known for.

Earlier last month, Nazarov also reported that it had completed the acquisition of DECO, a company spun out of Cornell University which uses cryptography to make it easier for enterprises to publish their data securely to a blockchain through using their existing web technology infrastructure as opposed to needing to invest in establishing a data sharing infrastructure.

Will Enterprises Care?

There is no doubt that both protocols and their respective backers, who themselves can count large Fortune 500 corporates as their clients, are making strides in reversing the perception that public networks are unsuitable for enterprise users and both Baseline and Chainlink are clearly providing the tools necessary to address the security and privacy concerns of would-be corporate adopters.

Yet, impressive as these leaps in capability may seem, for most corporates, one of the greatest overriding challenges is that the discussion in the space still remains highly technical in nature. Business adopters, which ultimately hold the purse strings seek working corporate applications, as opposed to technology lectures on the underlying plumbing. Yet time and again, they find them faced with evangelists spinning through a dizzying array of technology terms such as zSnarks, Sybil resistance, multi-signature wallets, TLS based encryption and so forth.

That change in emphasis from techno-babble to the business vernacular will continue. After all, the Internet’s early days was an incongruent mass of technical jargon before moving to a point that underlying piping became taken for granted and the attention moved towards the user experience and business benefits.

CNBC Presents East Tech West - Day 2

NANSHA, CHINA – NOVEMBER 19: Paul Brody, Global Blockchain Innovation Leader of EY speaks with Edith … [+] Yeung, Managing Partner of Proof of Capital, Rae Deng, Founding Partner of Du Capital and Arjun Kharpal, Technology Correspondent of CNBC on Day 2 of CNBC East Tech West at LN Garden Hotel Nansha Guangzhou on November 19, 2019 in Nansha, Guangzhou, China. (Photo by Zhong Zhi/Getty Images for CNBC International)

Getty Images

And that is where organizations such as Baseline backers Ernst & Young, Consensus and Microsoft have the opportunity to step in to take public networks form a word-soup of tehno-babble to real-world applications where the fact that they use blockchain will be about as interesting as knowing what language Uber
UBER
is written in.

The 2019 Concordia Annual Summit - Day 2

NEW YORK, NEW YORK – SEPTEMBER 24: Joseph Lubin, Co-Founder, Ethereum; Founder, Consensys, speaks … [+] onstage during the 2019 Concordia Annual Summit – Day 2 at Grand Hyatt New York on September 24, 2019 in New York City. (Photo by Riccardo Savi/Getty Images for Concordia Summit)

Getty Images for Concordia Summit

Will Open API’s Get There First?

But the clock is ticking and public blockchain networks aren’t the only organizations that are seeking to address the problem of sharing corporate data in a secure way.

Line of business systems, especially ERP systems are already opening themselves up through the use of API based integration. API based banking, for example, something mandated by law in the European Union, has stated to break down these monolithic data siloed in enterprises, allowing organizations to share information with each other more freely.

One example is the recent phenomenon of ERP systems providing API based services to provide inter-organizational corporate payments and treasury management services. This is a hot space in Fintech that should theoretically directly in the wheelhouse of public blockchain protocols such as Baseline. However, the reality is that there seems to be no presence of public networks in this space today.

While Baseline May Focus On Synchronizing ERP Data, These Data Providers Are Already Pursuing Their Own Integration Approach Through Open APIs

While Baseline May Focus On Synchronizing ERP Data, These Data Providers Are Already Pursuing Their … [+] Own Integration Approach Through Open APIs

Credit: SAP

For many corporates looking to dip their toe into the new age of corporate data sharing, using an API based integration approach, which in many cases is available in a handful of clicks through well known provides such as SAP
SAP
, may be quicker and less painful journey than navigating a field of techno-jargon of secure public network based data synchronization.

However that may be to their detriment as API based integration tends to start off simple and then quickly becomes complex unwieldily owing to the need to connect between partners in a point-to-point manner.

It’s now up to the teams backing Baseline and Chainlink to help organizations understand this. If they do, then public networks may just become acceptable to corporates.

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