Advertiser investment in connected TV (CTV) is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape.
Our partners at eMarketer estimate CTV ad spending in the US will reach $10.8 billion by 2021, up from close to $7 billion in 2019. Still, challenges remain, including fragmented inventory, ad fraud and frequency capping.
Curated by eMarketer, this roundup of articles explores the growth of CTV ad inventory, CTV ad budgets, and contains eMarketer’s first-ever US CTV ad spending forecast.
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